For example, you may want to define the social media strategy or mobile strategy of your product. Or you may be thinking of productization of your earlier project. In other words, you would like to define a new dimension of your Product. Three important tasks that one should consider for this, are:
1. List: List down all the current important features that exist today. It could be as simple as noting the entire menu items in your webpage and you may already know most of them, but don’t worry. Pen down all the important ones.
2. Shortlist: out of the prepared list of items, few may not be suitable for the new dimension that you want to take. For example, sensitive data that you capture in your product should not be posted to social media. So, strike out all the ones that are not suitable for your new dimension. You will be left with shortlisted items which are viable.
3. Prioritize: Now, you have the items that you can take up further. The next task is to decide on which item should be taken up first and implement. There are many factors that influence the priority including the market conditions and client-requests.
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